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Warner Bros. Discovery is investing $57 million to acquire a minority stake in Dubai-based OSN Streaming Ltd., enhancing its regional presence and local content production. This partnership builds on existing collaborations, including an exclusive licensing deal for HBO content since 2022. With a young, tech-savvy population and rising disposable incomes, the Middle East is becoming a competitive market for streaming services, where OSN faces challenges from global platforms like Netflix and Amazon.
The MENA region has emerged as the fastest-growing music market globally, with a remarkable revenue increase of 22.8% in 2024, driven primarily by streaming, which constitutes 99.5% of total revenues. Regional artists like Amr Diab, Ayed, and Tamer Ashour dominated the charts, reflecting the area's evolving influence in the international music scene. This growth outpaces other regions, signaling a significant shift in global music consumption dynamics.
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warner bros invests 57 million in osn to enhance middle east streaming
13:00 25.03.2025
mena music market leads global growth with 22.8 percent revenue increase
13:00 19.03.2025
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